Being a senior manager in an IT company involved with auto designs, you can't ignore Germany. It is still one of the brightest lit country in the world. Their prowres in Auto Industry is well established and for us Germany has some of the biggest clients. Although most of my counterpart are good at English, but if you are in any kind of business, then understanding your counterpart native language and mind is a big advantage. Most of the time they will just speak off in German to each other when they don't want you to understand what is being said. But if you use this to your advantage by learning German without mentioning to them, you are going to hit your deals hard :)
If you have not tried it yet, give it a shot - WORKS LIKE A CHARM!
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